There are times, even though not always advantageous, when it is a moral obligation and ethical requirement to be transparently clear about yourself and your intentions.

Honesty is the best policy.

There simply may not be any truer or harder statement to abide by … or one greater to strive for at all times.

It is much easier and simpler to support the truth with facts and figures than to remember all of the outright lies needed to cover up a little fib.